Today, around 70% of consumers are open to dress
more sustainably. However, busy schedules, lack of
knowledge and complexity of the market are barriers
for people to break out of routine shopping behaviour and make more conscious fashion decisions.
What if we could help them by giving them a nice present?

The Sustainable Fashion Gift Card nudges people
to break out of their routine shopping behaviour and inspires them through storytelling with beautiful sustainable fashion initiatives, making it easier for them to make more conscious fashion decisions - now and in the future.