● 1) Vision: Contribute to a maintaining planet for future generation through transforming consumption behavior
● 2) Mission: Create awareness through a) collect & utilize knowledge, b) partnering in mind-shifting campaigns
● 3) Approach: We do this with a patented idea that nobody has thought about since toilet paper exists: combining a smaller toilet paper roll (less wide) with an innovative folding technique that is bringing the opportunity to contribute to a healthier economy and therefore a more sustainable future into the heart of every (Dutch) household (inclusivity)